We measure what you see - and beyond!

Sustainability

Our Impact

At Videometer, we take sustainability seriously. As a company focusing on quality control, we feel responsible for promoting sustainable practices that enhance safety throughout the different industries we attend. We believe that partnerships with different players worldwide are at the heart of the sustainability pursuit. That is why we continue to collaborate with entities across the globe to enhance our efforts.

Videometer ESG

1

Environmental

• The VideometerLab is used by genebanks worldwide to protect biodiversity in the seeds and grains field. Videometer aids genebanks by providing innovative methods to better preserve seed genetic data. Seed descriptors provide a detailed characterization of samples in shape, texture, color, and more. This information can then be used to identify specific seed varieties, assess their genetic diversity, and track changes in their traits over time.

• When any Videometer instrument reaches the end of its usable life, the users are encouraged to return it to Videometer, which, then, ensures that the instruments are either recycled or their components reutilized, keeping valuable materials in circulation and out of landfills.

• Videometer consciously chooses to host its web and data centers in EU or Danmark based servers. By hosting the services locally or within the EU, we significantly reduce the carbon footprint associated with data transfer and hosting. Data centers that are closer to the Videometer base require less energy for data transmission, cutting down emissions. We choose to host our services on PUE (Power Usage Efficient) centers, in order to minimize energy waste and carbon footprints linked to energy consumption. 

• The Videometer Instruments are affixed with the CE-marking and comply to the RoHS directive, meaning that the instruments are manufactured with materials that are certified and do not contain heavy metals. This is to ensure the reduction of risks on human and environmental health related to these materials.

• The VideometerLab instruments’ packaging, unless otherwise requested, is made of certified paper and carton products, specifically these materials are attested by the Forest Stewardship Council as being 100% sourced from “well-managed forests”, meaning that their production does not lead to deforestation or environmental damage.

2

Social 

• Employment care is at the core of Videometer’s culture. Employees are offered a broad range of of benefits, which impact their health and wellbeing. As part of the staff, workers are provided with a private health insurance. This includes access to stress and crisis prevention, mental health plans and access to health specialists. A private pension plan is also provided to all permanent employees.

• Videometer avoids any sorts of discrimination at the workplace. Diversity is an asset, which empowers us to grow as people and as professionals. This is why we embrace the different cultures and backgrounds we encounter through our employees, partners, clients and suppliers. 
We offer growing and learning opportunities, allowing the employees to shape their path and development within the company. 

3

Governance

• Videometer has a quite flat hierarchical structure. Videometer aims at excellence within spectral imaging. Our purpose is to provide our customers with the most advanced technologies in the industry, allowing users to experience quality control in a different light.
Our core is to constantly improve ourselves, both in terms of technology and as people. Because of this, we, as a company, value progress and knowledge.
We focus on being transparent and caring towards our customers. We value honesty both internally and throughout our supply chain. 

Circular Economy

Service Level Agreements (SLAs) are put in place to provide support and repair services for the VideometerLab instruments. This promotes the repair and reuse of components, reducing waste and extending the product’s life.
When any Videometer instrument reaches the end of its usable life, the users are encouraged to return it to Videometer, which, then, ensures that the instruments are either recycled or their components reutilized, keeping valuable materials in circulation and out of landfills.
By implementing these circular economy principles, Videometer aims at not only reduce the environmental impact linked to electronic manufacturing, but also contribute to a more sustainable and responsible approach to product development and consumption.

CO2 Emissions

Videometer keeps a close eye on its CO2 emissions, aiming at reducing our negative footprint on the environment. We utilize the Climate Compass Tool to measure our Scope 1, Scope 2 and total emissions, which can be seen in tons in the table below. 

The UN’s Sustainable Development Goals

SDG2 ZeroHunger

Zero Hunger
and Food Security

Sustainable Development Goal 2 focuses on achieving food security and ending food hunger by 2030.
Every day, Videometer takes a leap forward for the realization of this goal. By classifying and analyzing different products with spectral imaging, we are capable of distinguishing unhealthy food from the healthy, making the consumption of food more reliable and safe.
Our clients use our technology to ensure food and seed safety, and oppose counterfeit production.

SDG 3 Good Health

Good Health and Well-being

At Videometer we are committed to safeguarding human lives through rigorous quality controls of products. Our technology is not limited to just the food industry; it extends its impact to pharmaceuticals, seeds, and grains.
The VideometerLab can provide precise quality inspections to detect adulteration and contamination that pose hazardous risks to consumers. Moreover, our developed instruments serve as invaluable tools in the pharmaceutical sector, accurately detecting counterfeit products. We empower industries to uphold the highest standards, delivering not just quality control but a safeguard for the well-being of consumers worldwide.

SDG 5 gender equality

Gender Equality

We believe in equal opportunities for everyone. Being part of the tech community, we recognize that gender equality is crucial, and have focus on embracing diversity at our workplace.
By embracing diversity, Videometer not only creates a more inclusive environment but also harnesses a wealth of perspectives and talents. We foster an equal workplace where women thrive, holding positions of leadership to inspire and drive innovation. We stand against discrimination or prejudice at our offices.

Decent work
and Economic Growth

Videometer embraces diversity among its employees, avoiding discrimination of any sorts.
The well-being of all employees is cared for with extra health insurance, including psychological aid for those in crisis situations, ergonomic facilities, suitable working tools for each specific function, individual development plans. A full pension plan is provided to all salaried employees.

SDG12 Responsible Consumption and Production

Responsible Consumption
and Production

Responsible and sustainable consumption is at the heart of Videometer’s cause. With our work, we aid our clients in the development of more sustainable practices for production.
At Videometer, we have, for example developed instruments, which measure soil water potential, the counterfeiting of medical products, or the presence of invasive roots in agricultural grounds. These applications have been the trigger for a more conscious and sustainable production, which can be withheld in the long-term by our customers.

SDG 13 Climate Action

Climate Action

Sustainable Development Goal 13 aims to combat climate change and its impacts. The Videometer team actively supports it by providing state-of-the-art instruments to increase biodiversity protection.
We closely work with genebanks worldwide to ensure better preservation of seeds and phenotyping digital data. With the Videometer spectral imaging technology, genebanks can record and store seed descriptors. These descriptors can be further analyzed for diversity or specific seed identification, thus aiding sustainable development.

SDG 14 Life Below Water

Life Below Water

The ocean, the largest planet’s ecosystem, demands proactive preservation. Between 2021 and 2023, our team collaborated on an EU-supported project, TraceMyFish, to introduce traceability and monitoring throughout the seafood value chain.
Our instruments can support sustainable practices, that as a result protect ocean habitat.
Spectral imaging accelerates quality monitoring by providing accurate, non-destructive measurements.

SDG Life on Land

Life on Land

Ensuring long-term sustainability can be only achieved through the protection of biodiversity.
Videometer’s technology can assist the industry’s stakeholders through detailed data collection and analysis that shall increase informed decision-making. This impact extends to the food, plants, and specifically seed , and grain sectors, fostering elevated quality standards.
We believe that innovative technologies play a pivotal role in supporting collective efforts for sustainability and biodiversity conservation.

SDG17 Partnership for the Goals

Partnerships
For The Goals

Sustainability could not be achieved if it weren’t for combined efforts across the globe. That is why, at Videometer, we have undertaken a series of partnerships that strengthen our efforts.
In 2012, we undertook the SpectraSeed project to develop seed phenotyping inspection with spectral imaging. In total, we have partnered with institutional players worldwide for a number of 8 projects. These project are aimed at ensuring a more conscious and innovative future for food, seed and more. We closely work with genebanks worldwide to ensure better preservation of seeds and phenotyping digital data. With the Videometer spectral imaging technology, genebanks can record and store seed descriptors. These descriptors can be further analyzed for diversity or specific seed identification, thus aiding sustainable development.

Supporting the Red Cross

In the pursuit of creating a more peaceful and fair society, Videometer contributes annually to the work of the Danish Red Cross and is part of its Corporate Club. We, as a company, believe in the difference even a small action can make for the world.
Videometer, as of March 2022, also supports the Ukrainian people by contributing to the Danish Red Cross’ response to the emergency.