Who we are
Videometer A/S is the company behind this website, and we are the data controller for everything described on this page.
Hørkær 12B,
DK- 2730 Herlev, Denmark
VAT N. DK24230430
Tel. +45 4576 1077
Questions about your personal data go to the same address, mail@videometer.com.
What this page covers
This website, and nothing else. Videometer's web shop, customer portal and login service are separate systems on their own addresses, and what they collect is theirs to describe. Our cookie policy describes what this website stores on your device. This page describes what happens to what you send us.
Reading the site
There is nothing to log in to and no page that is personal to you. This website sets no cookies, runs no analytics, carries no advertising and no tracking pixel, and asks your browser for nothing about you. Nothing you read here is recorded against you by us.
What you send us, and only when you send it
Personal data reaches us in one way: you fill in a form and press the button. The site has 48 forms on 52 pages. They are the contact forms across the site, a handful that ask for your details before a brochure, a presentation or a paper, and a webinar feedback form. Between them they ask for:
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your name
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your email address
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your company
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a subject and a message, on the contact forms
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which of our webinars you tick, on the feedback form
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a satisfaction score from 1 to 5 and written answers about the webinars, on the feedback form
Every form carries a tick box you have to tick before it will send, which acknowledges our terms of use and this statement. The form also sends three things you did not type: which form it is, which page of the site it was on, and the moment you started filling it in. There is one more box that is invisible and must stay empty. It is there to catch automated submissions, and it is explained further down.
You do not have to fill in a form to deal with us. If you would rather not, write to mail@videometer.com, which is at the bottom of every page. If you do use a form, the fields marked with an asterisk are the ones it will not send without.
None of the forms asks for anything the law calls a special category of personal data, such as health, religion or political opinion. A message box will hold whatever you type into it, so please do not put anything sensitive in one.
What happens to a submission
Three things, in this order.
It is checked. Our form endpoint verifies that the submission is the right size and shape, that the invisible box is empty, that filling in the form took more than three seconds, and that every answer belongs to that form. Submissions that fail are dealt with as described under "If the form decides you are a machine".
It is recorded. One row is written in our enquiry database: the time it arrived in UTC, which form, which page the form was on, whether it passed the checks, whether the email below went out and, if it passed, the answers you gave and when you started filling in the form.
It is emailed. The enquiry goes to mail@videometer.com as plain text, each answer under the label the form gave it, together with a note to us not to add you to a mailing list. Nothing is added to it: no links of ours, no attachments, no tracking pixel. The reply address is set to the address you gave, so that pressing Reply answers you and not a machine.
Your IP address is used at one point and is not kept. The endpoint counts how many submissions come from an address and turns away the ones beyond about five a minute, so that nobody can flood the form. That count is all it is used for. Your address is not written to the database and is not in the email.
Why we use your data, and on what basis
We use personal data only for the purposes below. For each one we say what we use, why, and the legal basis in the GDPR. How long we keep it is under "How long we keep it".
Most of these purposes rest on our legitimate interest (Article 6(1)(f) of the GDPR). Where that is the basis, you have the right to object, as described under "Your right to object".
The tick box on the form is your acknowledgement of our terms of use and of this statement. It is not the thing that makes our handling lawful, and you are not signing away anything by ticking it.
We do not add you to a mailing list because you wrote to us, and we do not sell or rent what you send.
1. Answering your enquiry
What we use: what you type in a contact form, which form it was, which page it was on and when it arrived.
Why: to read your enquiry and answer it, including recommending the instrument, the software or the configuration that fits what you describe, and to check that it reached us and was delivered by email.
Legal basis: our legitimate interest in answering people who contact us about our products and services (Article 6(1)(f)). If you write to us as a private person or a sole trader about buying or renting an instrument in your own name, the basis is instead that answering you is a step you asked us to take before a contract (Article 6(1)(b)).
2. Sending a document you asked for
What we use: the name, company and email address you give on a page that offers a brochure, a presentation or a paper.
Why: so that a colleague can send you the document.
Legal basis: our legitimate interest in giving information about our products to people who ask for it (Article 6(1)(f)).
3. Passing your enquiry to the person who covers your country
What we use: your enquiry as it reached us: what you typed, which form it was, which page it was on and when it arrived.
Why: so that the colleague or distributor who sells and supports our instruments in your country can answer you.
Legal basis: our legitimate interest in getting your enquiry to the person who can answer it (Article 6(1)(f)). When that person works for a distributor outside the EU and the EEA, the safeguards are described under "Where your data is".
4. Improving our webinars
What we use: what you give us on the webinar feedback form: your name and email address, the webinars you tick, your score and your written answers.
Why: to learn what works and make our next webinars better, and to reply to you if your comments ask us something.
Legal basis: our legitimate interest in improving our webinars (Article 6(1)(f)).
5. Keeping the forms free of automated junk
What we use: every submission, as our checks read it when it arrives, including when you started filling in the form, which tells them how long filling it in took. For a submission they refuse, we keep the time it arrived, which form it was, which page it was on and the reason it was refused. We never keep what was typed.
Why: to stop automated submissions from reaching a person, and to be able to find out why a genuine enquiry did not reach us.
Legal basis: our legitimate interest in keeping our forms working and secure (Article 6(1)(f)).
6. Stopping anyone from flooding the forms
What we use: your IP address, as the key of a counter that covers 60 seconds. We never store it ourselves.
Why: to turn away floods of submissions from one address. About five a minute get through. Cloudflare keeps the count, and it is approximate.
Legal basis: our legitimate interest in the security of our website (Article 6(1)(f)).
7. Delivering the website
What we use: what your browser sends with each request, which our host, Cloudflare, receives in order to deliver the page to you: your IP address, the address of the page, and headers such as your browser's identification and the page you came from. If a connection to this site fails, your browser may also send Cloudflare a short report, as described under "What our host sees".
Why: to deliver the pages and to keep the website secure and working. We keep no visitor log of our own.
Legal basis: our legitimate interest in running a secure and working website (Article 6(1)(f)).
8. Showing a video, if you allow it
What we use: when you allow it, your browser asks Google for the video. Google then receives your IP address, the identification your browser sends about itself, the fact that the request came from our website, which video you opened, and any cookies Google has already set in your browser, if your browser sends them along.
Why: to show you the video you chose.
Legal basis: your consent (Article 6(1)(a)), given on the banner, or for a single video by pressing Play video on it. You can withdraw it at any time with the button in our cookie policy, and withdrawing it does not make what happened before unlawful.
For collecting and sending these details to Google, Videometer and Google are joint controllers. What Google does with them afterwards is Google's responsibility: Google Ireland Limited for users in the EU, which may transfer data to Google LLC in the United States. Google LLC is certified under the EU-US Data Privacy Framework.
If you would like to hear from us
Filling in a form does not put you on a mailing list. We answer your enquiry properly, including recommending the instrument, the software or the configuration that fits what you described, and pointing you at the pages that cover them, but we do not treat it as an opening to write to you about something else.
If you would like news from Videometer, you can subscribe to our newsletter yourself on our customer portal, at portal.videometer.com/subscribe. The forms on this site link there. That sign-up is part of the portal, which is a separate system from this website, so what happens to the address you give there is not covered by this page.
Who else sees it
Cloudflare, which hosts this website, runs the form endpoint, holds the enquiry database, and sends the notification email. Cloudflare processes this data for us and on our instructions, under the data processing terms that form part of our agreement with them.
Microsoft, which provides our email through Microsoft 365, holds the mail@videometer.com mailbox, the notification email for each enquiry, anything you write to that address yourself, and our replies. Microsoft processes this data for us and on our instructions, under the data processing terms that form part of our agreement with them.
The colleague or distributor who covers your country. We forward your enquiry to the person who can answer it. In some countries that is an independent distributor, a company we work with, which handles what we forward under its own privacy terms. We forward the enquiry as it reached us: what you typed, which form it was, which page it was on and when it arrived.
Nobody else. No analytics company and no advertising network. If you allow a video to load, that content comes from Google and Google sees that request; that is the cookie policy's subject, and it has nothing to do with your enquiry.
Where your data is
Cloudflare is an American company. Its data processing addendum forms part of the agreement we accepted when the account was opened, and it carries the European Commission's Standard Contractual Clauses for personal data that leaves the EU and the EEA, with Videometer as controller and Cloudflare as processor. Cloudflare publishes the list of the companies it uses in turn at cloudflare.com/gdpr/subprocessors.
The enquiry database is stored in Cloudflare's Western Europe region.
Some of our distributors are outside the EU and the EEA, in countries such as India, China, Brazil and the United States. When your enquiry goes to one of them, what you sent leaves the EU and the EEA, because answering you requires it: the transfer is necessary to take the step you asked us to take (Article 49(1)(b) of the GDPR). We forward the enquiry and nothing more.
How long we keep it
The database row: 12 months. Every submission that reaches our checks is one row in our enquiry database, whether they accepted or refused it. A submission turned away before that, for coming from another website or too often from one address, leaves no row. We use the rows to check that every enquiry reached us and was delivered by email. A job that runs every night deletes each row 12 months after it arrived.
The email and our reply: 36 months. Buying, installing and supporting a measurement instrument often stretches over more than a year, from the first question to an order and the questions that follow it. We keep the correspondence so that whoever picks up your case later can see what you asked and what we answered. 36 months after your enquiry arrived, the email and our reply are deleted.
Sooner, if you ask. If you want your enquiry deleted sooner, write to mail@videometer.com: we delete our copies and ask the distributor, if one received it, to delete theirs.
If the form decides you are a machine
Contact forms are a target for automated junk, so every submission is checked before it reaches a person. A submission that fills in the invisible box, that was completed faster than a person can type, or that carries fields the form never offered, is refused. A refused submission is never emailed to anyone and nobody reads it. What we keep is that it happened: the time, which form, which page the form was on, and the reason it was refused. Not one word of what was typed is kept.
That decision is made by software and no person reviews it. It is not the kind of automated decision Article 22 of the GDPR is about: nothing is granted or refused to you by it, no profile of you is built, and the direct route to us is on every page of this site. If you filled in a form properly and never heard back, write to mail@videometer.com and we will find out why.
What our host sees
Every website has a host, and a host sees requests. Cloudflare receives your IP address, the address of each page you ask for and what your browser sends with the request, such as its identification and the page you came from, because that is how a page is delivered to you. We run no visitor log, no counter and no analytics of our own, so nothing on our side turns those requests into a record of you.
Cloudflare also asks your browser to report failures. Every response from this site carries two headers, Report-To and NEL, naming a Cloudflare address for your browser to send a short technical report to if a connection to this site fails. Your browser keeps that instruction for seven days. Successful visits are not reported at all. The report describes what failed and which address it was, and it goes to Cloudflare rather than to us.
Videos
Some pages can show a video hosted by YouTube, a Google service. Nothing is requested from Google until you allow it, either on the banner or by pressing Play video. Allowing it tells Google your IP address, the identification your browser sends about itself, the fact that the request came from videometer.com, which video you opened, and any cookies Google has already set in your browser, if your browser sends them along. Google keeps servers outside the EU, so this may mean data about your visit is processed outside Europe under the safeguards Google describes in its own privacy policy. The cookie policy describes all of this in full and carries the button that changes or withdraws your answer.
The maps on our contact page and products page are drawn by this website and send nothing to Google. The office map has a Get directions button that opens Google Maps in a new tab, so Google receives your visit only if you press it.
The search box
On the search page, your search runs inside your browser. The list of pages is built into the search page, and the matching happens there, so typing sends your words nowhere. The search page does keep your words in its own address, so that a search can be shared. When you open a result or another page of this site from it, your browser tells our host the page you came from, as it does with every link, and that address includes your words. The search box in the menu on a small screen submits a form instead, and so does the search page when JavaScript is turned off: your words then travel in the address of the search page, which our host sees as it sees any other address.
Documents you ask for
A few pages ask for your name, company and email before a brochure, a presentation or a paper, and their button says Request. The website does not hand you the file when you submit the form. Your request arrives as an email at mail@videometer.com and a person sends you the document, so your details are handled exactly like any other enquiry described above.
Our old newsletters
This site keeps our past email newsletters and links to them from the newsletter page. They are historical documents rather than pages of this website, and they were built by the mail service that sent them, so their markup still points at images, typefaces and icons hosted by other companies. This website's security policy stops your browser from fetching any of them, so opening an archived newsletter tells those companies nothing. It also means an old newsletter may show gaps where its pictures were.
Your rights
You can ask us to:
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tell you whether we hold personal data about you and give you a copy of it (GDPR Article 15)
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correct it if it is wrong (Article 16)
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delete it (Article 17)
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limit what we do with it (Article 18)
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object to what we do with it, as described under "Your right to object" below (Article 21)
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hand you what you gave us in a form you can take elsewhere (Article 20)
Write to mail@videometer.com. We will answer within a month; if a request turns out to be complicated we may need longer and we will tell you so, and why. Asking costs nothing.
Where we do something because you consented to it, you can withdraw that consent whenever you like, and withdrawing it does not make what we did before it unlawful. The one consent this website asks for is the banner about videos, and the cookie policy has the button that takes it back.
Your right to object
Where we use your data because of our legitimate interest, which is purposes 1 to 7 under "Why we use your data, and on what basis", you have the right to object at any time, on grounds relating to your particular situation (Article 21 of the GDPR). Write to mail@videometer.com. We will then stop, unless we have compelling legitimate grounds that override your interests, rights and freedoms, or we need the data to establish, exercise or defend legal claims.
Complaining
If you think we have handled your personal data badly, tell us first at mail@videometer.com. You also have the right to complain to the Danish Data Protection Agency:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Tel. 33 19 32 00
Changes to this statement
This statement was rewritten on 30 September 2026 for the new website. The version it replaced was written for the old WordPress site and described analytics, advertising and cookies that no longer exist here. If what this website does changes, this page changes with it.
Updated 15 October 2026: it now says that enquiries are forwarded to the colleague or distributor who covers your country, including distributors outside the EU and the EEA, and how long the email is kept.
Updated 16 October 2026: the closing paragraph left from the old site was removed; the contact details are under "Who we are" and "Complaining".
Updated 22 October 2026: it now sets out each purpose with what we use, why and the legal basis, and most of them rest on our legitimate interest; the right to object has a section of its own; "How long we keep it" gives the reason for each period; "Who else sees it" says what Microsoft holds; and several descriptions are more exact, among them what our host and Google receive, the limit on submissions and the search box.
Updated 23 October 2026: "Our old newsletters" no longer says the newsletters are kept as they were sent; the mail-merge fields their sending tool never filled in were removed from them.
Updated 4 November 2026: the website no longer shows maps from Google, so "Videos" and the consent it describes are about YouTube videos alone; the maps on the contact page and the products page are drawn by this website.